ASSIGNMENT Jan-2019
MS-65 Marketing of Services
Note: Attempt all the questions and submit this assignment
on or before 30th April, 2019 to the coordinator of your study centre.
1. Give
examples of services that are high in credence qualities. How do high credence
qualities affect consumer behaviour for these services?
2. Discuss
the importance of physical evidence in the context of airline industry.
3. As
a manager of a full service restaurant, what strategies would you use to
overcome demand and supply challenges?
4. Study
‘Activity 4’ given in section 10.5 of Unit 10, Block-3 of your course material
and prepare your plan of action for the same.
5. ‘Pricing
strategy includes much more than determining what to charge’? Examine the
statement with regards to pricing of services, giving suitable examples.
6. Assume
you are the marketing manager of a company marketing consumer durables like
refrigerators, washing machines etc. What product support services would you
provide to the customers to have a competitive advantage?
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