ASSIGNMENT Jan-2019
MS-63 Product Management
 |
Note: Attempt all the questions and submit this assignment
on or before 30th April, 2019 to the coordinator of your study centre.
1. Distinguish
between convenience, shopping and speciality goods giving suitable examples.
2. Taking the example of ready to eat snacks,
explain how you can generate new product ideas using:
(a) Attribute analysis
(b) Focus groups
3. Discuss the
various functions performed by packaging in marketing of consumer goods giving
suitable examples.
4. Taking the
example of any product of your choice, explain how a company’s marketing mix
strategies may vary depending on different stages of its product life cycle.
5. What do you
understand by the term ‘product positioning’? Explain the alternative basis of
positioning that you can apply for cooking oil.
6. What are the objectives of test marketing? How
would you go about test marketing a new breakfast cereal?
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