ASSIGNMENT Jan-2019
MS-06 Marketing for Managers
Note: Attempt all the questions and submit this assignment
on or before 30th April, 2019 to the coordinator of your study centre.
1. (a) What do you understand by the terms “Needs
and Wants”? Why and when these terms assume significance in the context of
marketing. Elaborate with a hypothetical example of your choice.
What is marketing? Discuss the
various tasks necessary for successful marketing.
(b) Distinguish
strategy from marketing strategy. Explain the process involved in the
formulation of marketing strategy for the following:-
(i) Knocked
down furniture.
(ii) Battery operated small sized passenger car
2. (a) What is a product? When and why do firms
generally diversity their product portfolio? Discuss with an example from FMCG
category.
(b) Describe the concept of Product Life Cycle
(PLC). Select any two brands in the recent past where PLC concept was
considered as tool for market development. Discuss.
3. (a) Distinguish product from Brand. What are the
various branding decisions that are available for marketers with regard to
brand name situation in the following:-
(i) New Product offering by the
firm.
(ii) Premium/Niche variant of
an existing product.
(b) Discuss the major determinants of pricing and their limitations if
any for the following:-
(i) FMCG Product
(ii) Home Appliances (Non electronic)
(iii) Cab Services for an organized player
4. (a) What is personal selling?
Discuss the steps involved in the selling process for the following:
(i) Software product for Banking Sector
(ii) Industrial Water Purifier.
(b) What is sales forecasting? Select the most commonly used methods by
the marketers and the reasons for their choice.
Explain
the role of distribution channel in the success of a brand.
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