ASSIGNMENT
Course Code : MS - 612
Course Title : Retail Management
Assignment Code : MS-612/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2016 to
the coordinator of your study centre.
1. a) You are advised to undertake literature review (secondary data) from various sources
pertaining to the Indian retail sector. Based on the data so obtained ascertain the major
factors that have contributed in driving the growth of the sector. Besides make a list of
the challenges that the sector is currently facing and offer possible remedial measures
to overcome the same. (you can make assumptions accordingly).
b) What do you understand by the term “Wheel of Retailing”? Pick up any two examples
of your choice to explain the same.
2. a) Who is a retailer and what makes him significant in the whole process of retailing.
Discuss with suitable example.
Elaborate on the major activities that a retailer undertakes in the following situation
and why?
i) Multi brand men’s readymade Apparel store.
ii) Chain of computer training centers.
b) Discuss the major considerations involved in strategic planning process for retail
business.
3. a) The Commercial success of every retail business lies in the right choice of location.
Justify the above statement with two retail business of your choice by evaluating the
criteria for choosing a specific location that contributed for the success of the store.
b) Define and discuss the term “Merchandizing” in retailing.
What makes merchandising a critical function in the growth of the retail business
explain citing a suitable example.
4. a) Why and how does pricing assume strategic significance in retail business? Briefly
explain the most commonly adopted pricing methods by retailer with suitable
examples.
b) Discuss the ethical responsibilities of a retailer? Explain how does it impact the overall
business.
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