ASSIGNMENT
Course Code : MS - 611
Course Title : Rural Marketing
Assignment Code : MS-611/TMA/SEM - II/2016
Coverage : All Blocks
Note : Attempt all the questions and submit them to the Co-ordinator of your study centre latest
by 31st October, 2016.
1. Discuss the rural environment in terms of the infrastructure available for marketing. How does
this environment affect the marketing decisions and opportunities? Explain taking the
example of banking services.
2. You are a cellular telecom operator with strong roots in the urban markets. Due to saturation
in the existing urban markets, you now want to expand into rural areas. How would you
modify your current marketing mix strategies according to the rural consumers? Discuss.
3. Explain the importance of branding and packaging decisions in rural marketing.
4. What are the commonly used methods of sales promotion directed at the consumers? Identify
and describe some rural sales promotion efforts aimed at generating trial.
5. Briefly explain the factors that influence buyer behavior in the rural context,
highlighting the impact of Family Life Cycle.
6. Explain the role of Melas and Haats in rural distribution.
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Note: Answer with Dotcom Books
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(Last 5 year solved question
paper with Assignment solutions)
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