ms-92 January-2019

ASSIGNMENT Jan-2019

MS-92     Management of Public Enterprises

 

Note: Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study center.

1.   Discuss the rationale behind formation of Public Sector.

2.   Briefly discuss the recommendations of various committees on corporate governance.

3.   Discuss the objectives of Performance Evaluation in Public Enterprises.

4.   Define collective bargaining. Explain the origin and history of collective bargaining.

5.   Briefly discuss the strategic issues involved in disinvestments.

6.   Write short notes on any two of the following:-

      (a) Autonomy and Accountability

      (b) Central Vigilance Commission (CVC)

      (c) State Level Public Enterprises (SLPEs)  

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ms-65 January-2019

ASSIGNMENT Jan-2019

MS-65     Marketing of Services

Note: Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study centre.

1.   Give examples of services that are high in credence qualities. How do high credence qualities affect consumer behaviour for these services?

2.   Discuss the importance of physical evidence in the context of airline industry.

3.   As a manager of a full service restaurant, what strategies would you use to overcome demand and supply challenges?

4.   Study ‘Activity 4’ given in section 10.5 of Unit 10, Block-3 of your course material and prepare your plan of action for the same.

5.   ‘Pricing strategy includes much more than determining what to charge’? Examine the statement with regards to pricing of services, giving suitable examples.

6. Assume you are the marketing manager of a company marketing consumer durables like refrigerators, washing machines etc. What product support services would you provide to the customers to have a competitive advantage?

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ms-64 January-2019

ASSIGNMENT Jan-2019

MS-64    International Marketing

 

Note: Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study centre.

1.   A garment manufacturer presently operating in domestic market only wants to go international. Advise the organization regarding various options available to reach foreign markets.

2.   What do you understand by the term ‘Political Risk’? Explain the strategies available to international marketers for managing political risks in the post-investment period.

3. Explain the contents and significance of the following documents.

(a) Bill of lading

(b) Letter of credit

4.   Why do you think a company should or should not market the same product in the same way around the world? Discuss giving suitable examples.

5.   Explain the scope of international marketing research. How does internet affect international marketing research?

6. What is the effect of ‘terms of delivery’ on the price to be quoted by an exporter? Explain giving an example.

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ms-63 January-2019

ASSIGNMENT Jan-2019

MS-63   Product Management

 

Note: Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study centre.

1. Distinguish between convenience, shopping and speciality goods giving suitable examples.

2.   Taking the example of ready to eat snacks, explain how you can generate new product ideas using:

(a) Attribute analysis

(b) Focus groups

3. Discuss the various functions performed by packaging in marketing of consumer goods giving suitable examples.

4. Taking the example of any product of your choice, explain how a company’s marketing mix strategies may vary depending on different stages of its product life cycle.

5. What do you understand by the term ‘product positioning’? Explain the alternative basis of positioning that you can apply for cooking oil.

6. What are the objectives of test marketing? How would you go about test marketing a new breakfast cereal?

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ms-62 January-2019

ASSIGNMENT Jan-2019

MS-62   Sales Management

 

Note: Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study centre.

1. (a)    What are the major objectives of Sales Management in an enterprise? Discuss the role and responsibilities of a Sales Manager with the firm you are associated or familiar with.

      (b) Distinguish Personal Selling from Direct Marketing. What are the requisite qualities and abilities of a good sales personnel? Elaborate.

2.   (a) Discuss the stages in personal selling process. Is it necessary that the salesman should follow all the stages? If yes or no, illustrate with suitable examples in either case.

      (b) List out and discuss with suitable examples the various types of selling skills that the field sale personnel should possess in discharging their responsibilities.

3.   (a) Make an attempt to study the sales force management of a firm you are associated or familiar with and analyze the job analysis and job description of each sales job in practice.

      (b) What is the criteria to identify the relevant recruitment sources for hiring salesman? Discuss each of these source and highlight their inherent benefits.

4.   (a) What are the objectives of training of sales force? Describe the various methods of identifying training       needs in the following situations.

            (i) OTC Products sales man

            (ii) Door to Door salesman (Home appliances)

            (iii) Industrial Water Cooler (Institutional salesman)

      (b) Explain the purpose and the need for sales control in sales function with an example. Discuss the various methods used to control the performance of sales personnel and bring out the limitations if any in each of these methods.

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ms-95 January-2019

ASSIGNMENT Jan-2019

MS-95    Research Methodology for Management Decisions

 

Note : Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study centre.

1.   Describe the terms “Unit of analysis”, “Characteristics of Interest” and “Decision-Making Unit”. Why is there confusion between the first two?

2.   What is stratified sampling? How allocation of sample to different strata is done? Discuss the benefits of such an approach.

3.   What is the objective of doing factor analysis? Explain the terms involved in Factor Analysis? How many factors one need to take.

4.   A physical instructor claims that a particular exercise when done continuously for 7 days reduces body weight by 3.5 kg. Five overweight girls did the exercise for 7 days and their body weight were found as under:

Girls	1	2	3	4	5
Weight before exercise	70	72	75	71	78
Weight after exercise	66	70	72	66	72

5.   Discuss the major elements of communication dimensions that are relevant to a presentation.

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ms-61 January-2019

ASSIGNMENT Jan-2019

MS-61    Consumer Behaviour

 

Note: Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study centre.

1.   What do you understand by the term ‘consumer behaviour’? Discuss the applications of consumer behavior in marketing.

2.   What is organisational buying behavior? Discuss the characteristics of organizational buying that distinguish it from individual buying.

3.   What is meant by consumer perception? Discuss the stages of perception with the help of suitable examples.

4.   What is a reference group? Name two reference groups that are important to you. In what ways do they influence you in your purchasing behaviour?

5. How do family life cycle stages affect the consumption patterns? Give its implications for the marketer of domestic holiday packages.

6. As a retailer of readymade garments propose how you would use lifestyle approach to succeed in your venture.

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