ASSIGNMENT Jan-2019
MS-64 International Marketing
 |
Note:
Attempt all the questions and submit this assignment on or before 30th April, 2019 to
the coordinator of your study centre.
1. A
garment manufacturer presently operating in domestic market only wants to go
international. Advise the organization regarding various options available to
reach foreign markets.
2. What
do you understand by the term ‘Political Risk’? Explain the strategies
available to international marketers for managing political risks in the
post-investment period.
3. Explain the contents and significance
of the following documents.
(a) Bill of lading
(b) Letter of credit
4. Why
do you think a company should or should not market the same product in the same
way around the world? Discuss giving suitable examples.
5. Explain
the scope of international marketing research. How does internet affect
international marketing research?
6. What is
the effect of ‘terms of delivery’ on the price to be quoted by an exporter?
Explain giving an example.
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