MS-01 Management Functions and Behaviour
1. Briefly describe the Management processes. Explain any
one of them with respect to its significance and importance in organisational
performance and efficiency. Explain with your organisational experience. Briefly
describe the organisation, you are referring to.
2. What are the techniques used in different steps of
Decision-making? Based on your organisational experience, discuss the
importance and rules of Brainstorming in the process. Briefly describe the organisation
and the situation, you are referring to.
3. What are the major antecedent conditions for change?
Based on your organisational experience, discuss the necessity or otherwise of
‘why all organisations must change’ in the background of ‘how an organisation
grows’. Explain the situation and organisational settings you are referring to.
4. Base on your organisational experience/exposure
critically discuss the role and impact of formal and informal groups on
‘Management’. Briefly describe the organsational setting, you are referring to.
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MS-02 Management of Human Resources
1. Explain the process of human resource planning. Describe how
HR forecast is carried out in the organisation you are working with or an
organisation you are familiar with.
2. Discuss the concept of ‘performance appraisal’. Explain any
two methods of performance appraisal that you are familiar with citing suitable
organisational examples.
3. Define mentoring and distinguish it from performance
coaching. Assume you are responsible for mentoring of employees in a large
organisation. Discuss how you will make mentoring a strategic function.
Illustrate.
4. Discuss the laws covering wages. Analyse the recent
amendments and trends in laws covering wages in India.
5. Critically evaluate the state of workers’ participation in
Management in the present day business scenario. Explain with examples your
answer giving due details of the organizations and the sources you are
referring to.
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MS-03 Economic and Social Environment
1. Discuss the critical elements of
macro-economic policies. How economic environment gives a direction to the
changes in the economic planning?
2. Differentiate between Economic Growth
and Economic Development. Why is growth and development synonymously used in
economic discussion?
3.
Discuss the genesis of mixed
economy framework in India.
4. “An important factor which influences
the Balance of Payment of an economy is the exchange rate of its currency
vis-à-vis other major currencies”. Explain the statement given above.
5. How the twin objective of equity and
justice was met by the economic reforms of 1991?Explain.
6.
Write short notes on the
following:
(i) Trade Union Movement
(ii) Public Accountability
(iii) Administered prices
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MS - 04: Accounting and Finance for Managers
1. How
is ‘Financial Accounting’ different form ‘Management Accounting’? Discuss the
role and activities of an Accountant.
2. The Balance Sheets of XYZ Ltd as on
31st December, 2016 and 2017 are as given below:
Liabilities
|
2016
|
2017
|
Assets
|
2016
|
2017
|
Share Capital
|
2,00,000
|
2,00,000
|
Goodwill
|
24,000
|
24,000
|
General Reserve
|
28,000
|
36,000
|
Buildings
|
80,000
|
72,000
|
Profit and Loss Account
|
32,000
|
26,000
|
Plant
|
74,000
|
72,000
|
Creditors
|
16,000
|
10,800
|
Investments
|
20,000
|
22,000
|
Bills Payable
|
2,400
|
1,600
|
Stock
|
60,000
|
46,800
|
Provision for Taxation
|
32,000
|
36,000
|
Bills Receivable
|
4,000
|
6,400
|
Provision for doubtful debts
|
800
|
1,200
|
Debtors
|
36,000
|
38,000
|
Cash and bank balances
|
13,200
|
30,400
|
|||
3,11,200
|
3,11,600
|
3,11,200
|
3,11,600
|
Additional Information:-
(i) Depreciation
provided on plant was 8,000 and on building was Rs. 8,000.
(ii) Provision
for taxation made during the year is Rs. 38,000.
(iii) Interim
dividend paid during the year is Rs. 16,000.
From the above
information, you are required to prepare Schedule of changes in Working Capital
and Funds Flow Statement.
3. What do you understand by CVP Analysis. Explain the
effect of Price and Volume on the Net Profit, with the help of a suitable
illustration.
4. The Management of ABC Ltd. is considering a proposal to
purchase an improved model of a machine which gives increased output. Its
existing machine which has been in operation for 2 years has current market
value of Rs. 1,00,000, its remaining estimated useful life is 10 years, with no
salvage value at the end.
The relevant particulars
are as follows:
Existing Machine
|
New Machine
|
|
Purchase price
|
Rs. 2,40,000
|
Rs. 4,00,000
|
Estimated life
|
12 years
|
10 years
|
Salvage value
|
-
|
-
|
Annual Operating hours
|
2,000
|
2,000
|
Selling price per unit
|
Rs. 10
|
Rs. 10
|
Output per hour
|
15 units
|
20 units
|
Material cost per unit
|
Rs. 2
|
Rs. 2
|
Labour cost per unit
|
20
|
40
|
Consumable stores per year
|
2,000
|
5,000
|
Repairs and Maintenance per
year
|
9,000
|
6,000
|
Working Capital
|
25,000
|
40,000
|
The company follows the straight-line method of
depreciation and is subject to 50% tax. Should the existing machine be
replaced? Assume that the company’s required rate of return is 15% and that the
loss on sale of Assets is tax deductible.
5.
As a Finance Manager how would
you determine the Optimal Cash balance that would be required by your
Organisation? What measures you would take to ensure the smooth and efficient
Management of Cash flows in the Orgnisation?
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MS-05 Management of Machines and Materials
1. It is generally felt that “rural areas are good for
locating large plant, semi-urban areas for locating medium-sized plants, and
urban areas for small-scale plants”. Comment.
2. (a) Define
job design. How has management viewed job design since the industrial
revolution?
(b) List the important factors that must be addressed in job design
and briefly discuss the importance of each one.
3. Under what circumstances would you use PERT as opposed to
CPM in project management? Give some example of projects where each would be
more applicable than the other.
4. What do you understand by acceptance sampling? In what
situations it is used? Briefly discuss the sampling plans.
5. “Inventory
management for slow moving expensive items should focus more on lead time
reduction than anything else”. Critically examine the statement.
6. Write
short notes on any three of the following:
(a) Intermittent flow
processes
(b) Uses of work sampling
(c) Helgeson and Birnie Method
of line balancing
(d) Benefits of value
engineering
(e) Objectives
of codification.
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MS-06 Marketing for Managers
1. (a) Define the term „Marketing‟ with suitable
examples. Discuss the scope and significance of marketing function in a
developing and fast emerging economy like India.
(b) What are the various components/ elements of marketing mix
in case of products and services marketing. Discuss with suitable examples of
your choice.
2. (a) Explain the concept of Product Life Cycle
by taking an example one each from a consumer durable and any service offering
of your choice.
(b) Distinguish the concept of market vs the concept of a
segment and their relationship in marketing, with suitable illustration.
3. (a) Discuss the various steps involved in the
marketing research process that help in decision making process. Briefly
discuss a few application areas of marketing research in the current business
environment.
(b) Distinguish a Product from a Brand with suitable examples.
Explain packaging as a market development tool.
4. (a) Why pricing and promotional elements of
marketing mix primarily decide the success of any brand? Explain. Discuss the
strategic and tactical decisions that a manager should consider in pricing and
promoting the firms offering. Take one product and one service offering and
discuss their success story.
(b)
“Consumer” is the king does this statement still holds good in the era of
online/digital marketing? If yes or no substantiate and justify accordingly.
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MS-07 Information Systems for Managers
1. Why is the Central Processing Unit (CPU) is called the
“Brain” of the Computer? What are the components of a CPU? What factors affects
the speed of a computer?
2. Define data and information. What is the difference
between the two? What are the main characteristics of information?
3. What are the types of inventory management systems?
Define them and partition them into further classes. Also, briefly explain each
subdivision.
4. How can you use the Web as a data source for your data
warehouse? What types of information can you get from the Web? Explain briefly
the steps needed to ensure that only good quality, reliable data is loaded into
the data warehouse from the Web.
5. What are expert systems? Mention the working principles
of expert systems. Also discuss how knowledge can be represented in expert
systems.
6. Write short notes on any three of
following:
(a) Redundant Array of Independent
Disks (RAID)
(b) Polymorphic viruses
(c) Business software
solutions firm Microsoft
(d) Features of JAVA.
(e) Online
Analytical Processing (OLAP)
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MS-08
Quantitative Analysis for Managerial Applications
1. A sample survey of 100 families belonging to the middle
income group revealed the following distribution according to their annual
savings. Find a) average annual sayings, using the efficient method, b) 5th
decile, and c) 90th percentile.
Savings (Rs ‘000) 05-09 09-13 13-17 17-21
21-25 25-30 30-35
Number of Families 07 10
15 23 25 14 06
2.
It is known that the number of
heavy trucks arriving at a railway station follows the Poisson distribution. If
the average number of truck arrivals during a specified period of half an hour
is 2, find the probabilities that during a given half an hour a) no heavy truck
will arrive, b) at least two heavy trucks will arrive, c) at the most 3 heavy
trucks will arrive, and d) between 1 and 3 heavy trucks will arrive.
3. A sample survey of tax-payers belonging to business class
and professional class yielded the following results:
Business class Professional class
Sample size n1
= 400
n2 = 420
Defaulters in tax payment x1 = 80 x2 = 65
Test the hypothesis at α = 0.01 level of significance
that
a) defaulter rate is the same for the two classes of
tax-payers, and
b) defaulter rate is higher in the business class than
in the professional class by 0.03.
4 A set of paired data on X and Y has mean of X as 36,
mean of Y as 85, standard deviation of X as 11, standard deviation of Y as 8,
and coefficient of correlation between X and Y as 0.66. Obtain a) the two
regression equations, and b) value of X when Y= 75.
5. Write
short notes on any three of the following:
(a) Absolute value function
(b) Baye’s Theorem
(c) Multistage Sampling
(d) Delphi method of forecasting
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MS-09 Managerial Economics
1. Explain the Opportunity Cost Principle? Substantiate with
the help of an example how production possibility reflects opportunity costs?
2. How are Demand, Price Elasticity and Revenue determined?
Explain Price Elasticity with the help of any particular example of your
choice.
3. Discuss Economies and Diseconomies of Scale. How is
Economies of Scope different from Economies of Scale? Explain.
4. Explain “Barriers to Entry” of a firm. Differentiate
between legal barriers and natural barriers with the help of any example of
your choice.
5. Trace the chronology of deregulation of Indian Telecom
from 1992 to 2003. Explain the special role played by Telecom Regulatory
Authority of India (TRAI).
6. Write
short notes on any two of the following:-
(a) Decision under risk
(b) Biometric forecasting
(c) Kinked
demand curve
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MS-10 Organisational Design, Development and Change
1. Describe the factors that affect organisational design
and explain different approaches in assessing organisational effectiveness with
the help of examples.
2. Describe and discuss the trends in the present day work
organisations and the role of management in ‘quality of work life’.
3. What are the different sources of resistance to change?
Describe the process of overcoming resistance to change. Discuss with examples.
4. Enlist the types of organisation structure. Discuss few
organisational structures and identify their type.
5. Explain
the concept of workplace and architectural ergonomics with the help of
examples.
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MS-11 Strategic Management
1. Discuss in what sense the top management takes decisions
for a company and in what sense it does not takes the strategic
decisions for a company alone? Illustrate with suitable examples.
2. Explain any two of the growth strategies you have studied
and highlight the conditions under which each is the most appropriate.
Illustrate your answer with the help of examples.
3. Identify two companies that have recently merged. Read
the published information on both the companies. Based on the study, identify
the issues and challenges the two companies are currently facing in combining
their respective organizational cultures.
4. Select an organization of your choice which has adopted focus
strategy. Analyze as to how the focus strategy has been useful for
the organization to build its competitive advantage.
5. Describe
different styles of leadership for Top Management with the help of real world
examples.
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MS-21 Social Processes and Behavioral Issues
Note: a.
There are two sets of assignments. Set A is for the students who have
registered for MS-21 prior to January 2018. Set B is for students who have
registered for MS-21 in January, 2018
b. Attempt all
the questions and submit this assignment on or before 30th April, 2018 to the
coordinator of your study center
SET A
1. Describe the emerging scenario of organizations. Explain
the steps to be taken by management into bring in the mindset of employees
conducive to changing reality of business in an organization you are aware of.
Briefly describe the organization you are referring to.
2. Explain the relevance of behaviour modification in
organizations and briefly discuss the role of ethics in behaviour modification.
3. Briefly discuss how organizational culture can be
developed and describe the attributes of work culture and their relevance.
4. Describe the process of perception. How behaviour is
influenced by perception? Explain with the help of examples
5. Roles
and norms are control mechanisms of groups. Discuss with the help of examples.
SET B
1. Discuss
the modern theories of leadership citing relevant examples.
2. Differentiate between counseling, guidance and
psychotherapy. Explain various approaches to counseling with the help of
examples,
3. Explain
any two theories of motivation citing relevant examples,
4. What
is organisational citizenship behaviour? Discuss different approaches to OCB.
5. Explain the statement, “Words are symbols and meaning
exist in mind”. Supplement with relevant examples.
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MS-22 Human Resource Development
1. What is the Concept of Career? In our society people face
many career transition in changing their profession, organisation, and
geographic location, to name a few. What is the role of HRD in dealing with
this issue at organisational level? Explain with the organisational examples
you are aware of. Briefly describe the situation and the organisation, you are
referring to.
2. What are the major methods and movements to increase
organisational performance? Explain any one of them based on your
organisational experience. Briefly describe the organisation, you are referring
to.
3. What are the basic tenets of Rewarding System? Briefly
explain with organisational examples you have come across. Explain the
situation and the organisation, you are referring to.
4. “Managing Diversity is currently enjoying a great deal of
support from the world of business. Proponents of diversity in organisations
have emphasized its benefits, and managing diversity is portrayed as a product
of enlightened corporate self interest.” Elaborate the above statement and
discuss the underlying concepts based on organisational experience, you have or
you are aware of. Briefly describe the organisation, you are referring to.
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MS-23 Human Resource Planning
1. Explain the concept of human resource forecasting.
Describe various techniques used in forecasting human resource planning.
2. Discuss the objectives of job evaluation. Explain the
various job evaluation methods. Briefly describe the recent developments in job
evaluation system.
3. Discuss the aims and objectives of career planning.
Describe the benefits of career planning. What are the factors which go into
the shaping of a career?
4. Explain the significance of information system in Human
Resource Management. Describe the various approaches to managing information at
the macro and micro level.
5. Explain
the concept, need and scope of HR audit. Describe the essential steps being
involved in the Auditing process.
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MS-24 Employment Relations
1. Explain the procedure for registration of a Trade Union
under the Trade Unions Act. Discuss the objects general and political funds are
spent under the Trade Union Act.
2. Describe the present position of Trade Unions in India.
What are your suggestions for strengthening the Trade Unions in India.
3. Explain the meaning and concept of Collective Bargaining.
Describe the process of collective bargaining. Discuss the conditions for
success of collective bargaining.
4. Discuss the aims and objectives of workers participation
in Management. Describe the workers participation, employee involvement practices
of any organisation you are familiar with.
5. Explain
various cultural aspects of employment relations. Discuss the recent
developments in employment relations. Discuss the impact of specialization,
centralization and globalisation on new employment relations.
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MS-41 Working Capital Management
1. The
annual figures of Alpha Ltd are as follows:
(i) Sales at home, at 1 month
credit Rs. 12,00,000.
(ii) Export at 3 months
credit, S.P. 10% below the home price Rs. 5,40,000.
(iii) Materials used,
suppliers extend 2 months credit Rs. 4,50,000.
(iv) Wages paid, half month in
arreas Rs. 3,60,000.
(v) Manufacturing expenses,
paid one month in arreas Rs. 5,40,000.
(vi) Depreciation on fixed
assets Rs. 60,000.
(vii) Administrative expenses,
paid one month in arrear Rs. 1,20,000.
(viii) Sales promotion
expenses, payable quarterly in advance Rs. 60,000.
Alpha Ltd. sells goods in the domestic market on a
gross profit of 25%. It keeps one month stock of raw materials as well as
finished product and believes in keeping Rs. 1,00,000 available to it. You are
required to calculate the working capital requirement of the company, assuming
15% safety margin.
2.
Give a complete overview of the different marketable securities that are
available for investments.
3. Select any financial Institution/ Organisation of your
choice and obtain information about the important components of its credit
policy and the attributes that they take into consideration while deciding the
credit wortheness about its customers.
4. Describe the creation of Euro Money and Eurocurrency
Markets? Discuss the factors contributing to the growth of the Euromarkets.
5. ‘The
Working Captal Module is divided into three additional parts beyond the
investment information presented in the Capital Investment (CI) module’.
Discuss of objectives and operation sequential operation of the working capital
module. Discuss the objectives and operation of each these three parts.
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MS-42 Capital Investment and Financing Decisions
1. What is meant by a firm's capital structure? Explain the
Modigilian - Miller (MM) theory and Traditional approach to capital structure
of a firm.
2. Explain the concept of project life cycle? How are the
work breakdown structure and linear responsibility chart prepared?
3. What is Project Risk? Briefly explain the techniques used
for the measurement of project risk
4. Explain the various instruments through which corporates
procure finance both for long term and short term. Discuss the circumstances
under which they are preferred. Give reasons for the same.
5. What
is Corporate Restructuring? What factors motivate an enterprise to undertake
restructuring exercise?
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MS-43 Management Control Systems
1. Explain the concept of Strategy? Describe the different
Models that help in formulating business unit strategies.
2. Explain
the ARM’s length principle and discuss its application.
3. Discuss in detail the three organisational Incentives
systems viz the Scanlon plan, the Kaiser-United Steel Workers plan and profit
sharing and explain their applicability.
4. Select any Bank/ Insurance company of your choice and
discuss the management control system, that is prevalent, in that Institution.
5. Study
the ‘Christian Medical College and Hospital, Vellore’ case and answer the
questions given at the end of the case.
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MS-51 Operations Research
1. Solve
graphically:
Minimize Z=6x1
+ 14x2
Subject to
5x1 + 4x2
≥ 60
3x1 + 7x2
≤84
x1 + 2x2
≥ 18
x1, x2
≥ 0
2. Five employees of a company are to be assigned to five
jobs, which can be done by any of them. The workers get different wages per
hour. These are: Rs 5 per hour for A, B, and C each, and Rs 3 per hour for D
and E each. The amount of time taken by each employee to do a given job is
given in the following table. Determine the assignment pattern that (a)
minimizes the total time taken, and (b) minimizes the total cost, of getting
five units of work done.
Employee
|
|||||
Job
|
A
|
B
|
C
|
D
|
E
|
1
|
7
|
9
|
3
|
3
|
2
|
2
|
6
|
1
|
6
|
6
|
5
|
3
|
3
|
4
|
9
|
10
|
7
|
4
|
1
|
5
|
2
|
2
|
4
|
5
|
6
|
6
|
9
|
4
|
2
|
3. What is the importance of integer programming models in
supporting managerial decisions? Describe the rationale behind Cutting Plane
Method used for solving integer programming models.
4. A wholesaler supplies 30 stuffed dolls each day to
various shops. Dolls are purchased from the manufacturer in lots of 120 each at
Rs. 1200 per lot. Every order incurs a handling charge of Rs 60 plus a freight
charge of Rs 250 per lot. Multiple and fractional lots can also be ordered, and
all orders are met the next day. The incremental cost is Rs 0.60 per year to
store a doll in inventory. The wholesaler finances inventory investments by
paying its holding company 2% monthly for borrowed funds.
How many dolls should be ordered at a time in order to
minimize the total annual inventory cost? Assume that there are 250 week-days
in a year. How frequently should he order?
5. What is simulation? Describe the simulation process.
State the major two reasons for using simulation to solve a problem. What are
the advantages and limitations of simulation?
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MS-52 Project Management
1. What are the phases of a project development cycle? Give
the salient tasks under each phase. What are the outlines of opportunity
studies in project management? How do there impact upon project feasibility
studies?
2. “Doubled Project Report (DPR) forms the foundation on
which the entire superstructure of the project is built – if it is weak,
project cannot weather the turbulent times ahead.” Bring out the do‟s and don‟ts of a good DPR.
3. “Meticulous Management of activities on the critical path
is crucial to completing projects on time.” How can we „beat‟ the critical path
and improve our on-time performance?
4. A good tem-work speed up project implementation justify.
Developing self directed project teams is the key to improving effectiveness in
project management. Elucidate.
5. Explain the importance of „project review‟ in the context of
control of a project. How are cybernetics concepts applied to project
management?
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MS-53 Production/Operations Management
1. Over the years many variations on classical Delphi have
been forwarded. Discuss these variants.
2. Capacity
will be modified in response to demand. Demand will be modified in response to
capacity. Which of these two statement is correct? Why?
3. (a) What is Line-Balancing of assembly operations? Illustrate with
examples.
(b) What approach would you suggest for increasing throughput
rate of assembly lines and why?
4. Inventory
of materials provides operational flexibility. But, many flexible operational
systems need little inventory. Explain this seeming contradiction.
5. Discuss
preventive maintenance. In what ways is preventive maintenance absolutely
necessary in JIT/ kanban/ pull manufacturing as opposed to push manufacturing.
6. Write short notes on any three of the following:
(a)
Quality and profitability relationship.
(b)
Stopwatch Time Study method.
(c)
The KANBAN System
(d)
Manufacturing Resource Planning (MRP II)
(c) Classification of
manufacturing technology.
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Ms-54 Management Information Systems
1. How
the functional areas can be separated from MIS point of view. List down major
subsystems and the typical generated within the functional area in your
organization.
2. How
much importance should be accorded to implementation phase as part of the total
MIS development activity? Explain. Briefly discuss the various implementation
strategies. Under what circumstances are they suitable?
3. What
are expert systems and how do they help in decision-making? Can you give
examples to illustrate the same? What kinds of decisions can be appropriately
programmed on expert systems? Give examples.
4. Outline
the basic sequence of steps to acquiring a DMBS. What steps are the mists
important? Why should an organization be careful about placing over reliance on
“benchmark” tests in selecting a DBMS?
5. Differentiate among Trojans, Worms and Viruses. Give one
example for each. “Computer virus is a major threat to computer security”.
Justify the statement.
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Ms-61 Consumer Behaviour
1. What do you understand by the term ‘consumer behaviour’?
Explain the scope of consumer behavior giving suitable examples.
2. With the help of examples discuss the characteristics that
distinguish organizational buying from individual buying.
3. Explain
the concept of learning and discuss its marketing implications.
4. What is a reference group? Name two reference groups that
are important to you. In what ways do they influence you in your purchasing
behaviour?
5. Explain the concept of culture and subculture. Discuss
the relevance of subcultural segmentation in case of the following products:
(a) Ready to eat food products
(b) Apparels
6. As
a marketer of consumer durables like refrigerators, washing machines etc., what
strategies would you adopt for responding to post purchase feelings of your
consumers? Discuss.
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Ms-62 Sales Management
1. (a) Discuss the role and responsibilities of a
Sales Manager, associated with a fast moveing consumer goods firm with pan
India operations.
(b) Why is Personal Selling method is still very much in vogue
in the current market environment. Elaborate with suitable examples. Briefly
discuss the various situations conductive for Personal selling other than the
list mentioned in the study/ course material.
2. (a) Discuss the AIDAS theory of selling by
taking a suitable example of your choice. What are its merits and drawbacks of
this theory.
(b) What are Selling skills. List out and explain the various
types of skills. How does these skills help a salesman in effectively
discharging the responsibilities assigned to him.
3. (a) As a Sales Manager of a Publishing House
what methods would you adopt in identifying training needs for the sales force.
Discuss briefly the various steps in training process.
(b) What are the basic components of a compensation package?
Why and how the compensation package differ between the companies selling
similar and different types of products?
4. (a) Discuss
the importance of Sales planning function in the following
(i) Single Product firm
targeting North India Market.
(ii) Multi Product firm
targeting all India Market.
What is territory Planning? What are the steps
involved in territory Planning and its importance in achieving the sales
objectives. Discuss.
(b) Discuss the meaning and importance of Sales Budgeting. What
are the different methods of Sales Budgeting that are generally adopted by a
firm.
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Ms-63 Product Management
1. What is a product? Taking the example of T.V., explain
the anatomy of the product i.e. the core benefits, tangible specifications, and
augmented features.
2. Briefly explain the concept of Product Life Cycle (PLC).
Do all the products follow the bell shaped curve of PLC? Discuss giving
suitable examples.
3. What are the objectives of test marketing? How would you
go about test marketing a new chocolate? Discuss.
4. Explain
the stages involved in new product development process, giving suitable
examples.
5. Indian toothpaste market is witnessing a lot of changes,
with many FMCG companies, Indian as well as MNCs, launching ‘herbal’
toothpastes. This segment is growing fast and every player wants to corner a
significant share of it. You are a product manager-incharge of toothpaste
category-in a FMCG company which also intends to enter ‘herbal toothpaste’
segment.
(a) How can you use ‘Attribute Analysis’ to generate
new product ideas for the proposed herbal toothpaste? Discuss.
(b) Suggest alternative basis for positioning of the
new product.
(c) Discuss the functions that packaging can perform
in marketing of toothpaste.
(d) Suggest a brand name for the new product to be
introduced by the company, giving reasons why your choice is a good one.
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Ms-64 International Marketing
1. Describe the differences between ethnocentric,
polycentric, regiocentric and geocentric orientations. How do these
orientations affect international marketing practices? Explain with the help of
examples.
2. Discuss the significance of letter of credit in
international marketing. Explain the operations of a letter of credit.
3. Explain the scope of international marketing research.
What are the advantages and limitations of online surveys?
4. How does culture influence international marketing
decisions? Explain with the help of suitable examples.
5. You are the marketing executive in a food processing
company producing and marketing fruit juices and frozen vegetables in India.
The company is exploring the possibilities of entering international markets.
The management has asked you to prepare a preliminary report covering the
following five aspects:
(a) Advantages
and challenges for the company in entering the international markets;
(b) Different modes of entering international markets
and potential difficulties involved with each option;
(c) Whether
making exercises for product adaptation for different markets is worth it;
(d) Physical
distribution implications and
(e) Support the company can receive from the
institutional framework for export available in India.
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Ms-65 Marketing of Services
1. What
are the implications of the services marketing triangle? Explain giving
suitable examples.
2. What are the differences between ‘search’, ‘experience’
and ‘credence’ qualities? Explain with the help of examples.
3. Explain
the importance of physical evidence for the following:
(a) A restaurant
(b) An insurance company.
4. As a customer relationship manager of a luxury resort,
you have a received a mail from a guest who stayed with his family at your
resort last week. He has complained that the quality of food served was not
satisfactory. Also, he has criticized the staff members that they did not
listen to his complaint properly. What steps would you take in response to this
letter? Discuss.
5. Explain the role of non-monetary costs in pricing of
services by taking the example of a service of your choice.
6. Identify
and explain the product support services which a washing machine marketer can
offer for gaining competitive advantage.
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Ms-91 Advanced Strategic Management
1. Explain the role of Strategists in
Corporate Management. Discuss with reference to any company of your choice.
2. Discuss how good Corporate
Governance as a system of governance is essential from all points of view.
Explain with reference to Corporate Governance at TISCO.
3.
Briefly describe the main
modes of entering a foreign market.
4.
What are Web-based Business
Models? Explain the impact of E-Business on organizations.
5.
How do we relate strategic
philanthropy and economic motivations? Discuss.
6. How do Lupin Human Welfare and
Research Foundation built up long term supply arrangements and manufacturing
capacity?
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Ms-92 Management of Public Enterprises
1. How is Ownership and Management decided for Public Sector
Enterprises? Why is co-ordination and control an important aspect of Public
Enterprises? Explain.
2. Describe the three phases of development of Public Sector
Enterprises in India. Explain in detail the reasons for disinvestment of Public
Sector Undertakings (PSUs) with reference to any particular PSU of your choice.
3. What are the distinct modes and services of India’s
transport system. Explain the role of Ministry of Road Transport and Highways
in the development of Road Transport and Highways.
4. “Wage Policy is part of Compensation Management.” Trace
the evolution of Wage Policy in India from Payment of Wages Act 1936 to Pay
Commissions keeping in mind the institutions related to compensation for
private sector and public sector.
5. What are the oldest and the traditional form of Public
Enterprises and how does the government undertake and perform various economic
and social strategic functions? Cite examples from any two of the PSUs.
(a) Hindustan Aeronautics
Limited (HAL)
(b) Bharat Earth Movers
Limited (BEML)
(c) Bharat Electronics Limited (BEL)
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Ms-93 Management of New and Small Enterprises
1. Define Competence. What are the various components of
entrepreneurial competencies? Explain any particular entrepreneurial competency
which is most important for an entrepreneur.
2. Differentiate between Marketing and Selling? Explain the
need for market assessment. Why is selling more important than marketing
explain with reference to air travel?
3. What are the general financing schemes of the banks with
respect to MSME? Briefly explain the financing programmes of SIDBI.
4. How do you explain productivity? Substantiate work
measurement and work measurement techniques.
5. Explain
Production Schedule as an evaluation and control tool.
6. Write
short notes on any two of the following:-
(a) SEBI
(b) Manpower
(c) Partnership
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Ms-95 Research Methodology for Management Decisions
1. How would you distinguish between a management decision
problem and a management research problem? Do all decision problems require
research? Explain and illustrate with examples.
2. ‘Majority of the researches make use of primary sources
of data and secondary data sources do not really contribute to a scientific
enquiry.’ Do you agree/ disagree with this statement. Explain.
3. Explain an itemized rating scale. What are the various
issues involved in constructing an itemized rating scale?
4. A researcher conducts a survey to find out whether the
inhabitants of a metro town are in favour of capital punishment (F) or against
it (A). The sequence of responses to the question asked is given below. Use the
run test at α = 0.05 to test whether the responses are random.
F F A F F F A A A A A F F A
A A F F A A A A A A F F A A
A A A A F F F A A A F A F F
F F A A A A F F F A A A F F
5. Explain
the following concepts.
(a) Null and alternative hypothesis
(b) One and two-tailed test
(c) Type I and type II error
(d) Level of significance
(e)
Power of test
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