GUJARAT TECHNOLOGICAL UNIVERSITY
MBA – SEMESTER 01– • EXAMINATION –
SUMMER - 2016
Subject Code: 2810005 Date:
24/05/2016
Subject Name: Principles of Management (PM)
Time: 10.30 am to 01.30 pm Total
Marks: 70
Instructions:
1.
Attempt all questions.
2.
Make suitable assumptions wherever
necessary.
3.
Figures to the right indicate full
marks.
Q.1 (a) Select an appropriate option from given
multiple choice questions: [06]
1. Who mentioned three basic kinds of skills:
technical, human and conceptual?
A.
Abraham Maslow B.
Graham Bell
C.
Henry Fayol D. James Stoner
2.
As per consumerism thoughts on
management, customer should
A.
Use the product and keep it B. Don’t use the product
C.
Use the product and keep it D Use the product and throw it
3.
German Sociologist Max Webber
developed which theory of management?
A.
LIFO B.
Bureaucratic
C.
Scientific D.
Human
4.
Contingency or Situational approach
developed by
A.
Edward Freeman B. F W Taylor
C.
George R Terry D. None of above
5.
Bhagavad-Gita is the summary of all
Vedic philosophies and its arguments on management sides focus mainly on
A.
Consideration, Generosity & Concern
B.
The qualities of altruistic person are-
helpfulness
C.
Unselfishness’ & humanitarian D. All of above
6.
Three basic levels of culture:
artifacts, exposed values and Underlying assumptions are mentioned by
A.
Schein B.
Harold Koontz
C.
Mary Parker Follett D. Daniel R Gilbert Jr.
Q.1 (b)
Explain the following terms/concepts [04]
1.
Self Management
2.
Diversity
3.
Freelance Leadership
4.
Ultimate of Human Being
Q.1 (c)
Explain on Explain Creativity and
Innovation. [04]
Q.2 (a)
Explain advantages and disadvantages of
Planning Premises in business [07]
(b)
Explain Henry Fayol’s Principles of
Management. Which of principles do you observe in use in organizations to day? [07]
OR
Q.2 (b)
Firms in India are losing productivity
because of Facebook & other social networking sites. Office staffs are
spending too long on the social networking site. According to CII
(Confederation of Indian Industry) & The Associated Chambers of Commerce
and Industry (ASSOCHAM) employees use Facebook, Hike Messenger and LinkedIn for
"time passing" and other purposes on average, employees spend an hour
a day on sites like Facebook. This reduces productivity by approximately 12.8%.
Nearly half of office employees accessed Facebook during work time. Some 83%
saw nothing wrong in surfing at work during office hours. In many organizations
social networking sites is banned. [07]
Question
Analyze
the possible consequences for businesses in India of banning access to social
networking sites.
Q.3 (a) What is Managerial Effectiveness? Explain
characteristics, advantages and limitations. [07]
Q.3 (b)
Explain International Management and discuss
importance of Global theory of Management. [07]
OR
Q.3 (a)
Explain various types of organizational
structures & what factors should be considered in organizational design? [07]
Q.3 (b)
Discuss various sources of recruitment
and highlight features of electronic recruitment including mobile phone android
application of recruitment. [07]
Q.4 (a)
Write short notes on Line and Staff
authority [07]
Q.4 (b)
Explain important role of the
communication in business. Highlight impact of video conferencing in
organization. [07]
OR
Q.4 (a)
Explain various types of management
controlling systems in business organization [07]
Q.4 (b)
Silver Moon Hotels have been run by the
Firdos Shroff family since the 1940s. Firdos Shroff Group, through its
subsidiary companies is also into travel and tourism, event management, and
marketing services. Dina Shroff is the present Chief Executive. Her only son
and heir apparent, 18 years old Shiraj Shroff recently died in an air crash. [07]
Dina
has now decided that her successor would be someone outside of her family. As
the CEO's position was always held by family members there has been neither
internal competition nor grooming of other managers at Silver moon Hotels for
the CEO spot resulting in a deficiency of internal candidates. With the support
of the Board, Dina has hired an external firm to lead the search process for
her successor, which would consider candidates both inside and outside the
company.
Question
If
you are the external firm consultant, how would you approach the selection of
the non family CEO?
Q.5 This
case details the start-up and growth of a chain of restaurants in terms of
turnover and employee numbers. The vision of the founders was to quickly build
a business around a brand name and to take that business to an Initial Public
Offering (IPO). Vandana and her Board of Directors established Archana &
Co. in 1999, as a solely equity-funded (no debt) venture. Vandana acted as
managing director alongside a personnel director, executive chef and three
other non-executive directors. Natasha, an experienced restaurateur, perceived
a gap in the Gandhinagar market for a value-for-money Chinese & Italian restaurant
chain that offered a wider choice to the customer. The concept did prove to be
very successful during the first 2 years of operation and resulted in
performance quickly exceeding company and customer expectations and all the
forecasts. Vandana now had big expansion plans for Archana & Co. To expand
the business significant debt was taken on. A significant change in the
business climate, coupled with growth management problems led to the collapse
of the business.
Question
[14]
Draw
the growth and development of management and financial issues.
OR
Q.5 Aayushi
Engineering Works Limited is major industrial machineries besides other
engineering products. It has enjoyed market preference for its machineries
because of limited competition in the field. Usually there have been more
orders than what the company could supply. However, the scenario changed
quickly because of the entry of two new competitors in the field with foreign
technological collaboration. For the first time, the company faced problem in
marketing its products with usual profit margin. Sensing the likely problem,
the chief executive appointed Monica Kumar, B.E., M.B.A. as General Manager to
direct the operations of industrial machinery division. Monica Kumar had similar
assignment abroad before coming back to India.
Monica
Kumar had a discussion with the chief executive about the nature of the problem
being faced by the company so that he could fix up his priority. The chief
executive advised her to consult various heads of department to have first hand
information. However, She emphasized that the company lacked an integrated
planning system while members of the Board of Directors insisted on introducing
this in several meetings both formally and informally. After joining as General
Manager, Monica Kumar got briefings from the heads of all departments. She
asked all heads to identify major problems and issues concerning them. The
marketing manager indicated that in order to achieve higher sales, She needed
more sales support. Sales people had no central organization to provide sales
support nor was there a generous budget for demonstration teams which could be
sent to customers to win business.
The
production manager complained about the old machines and equipments used in
manufacturing. Therefore, cost of production was high but without corresponding
quality. While competitors had better equipments and machinery, Aayushi
Engineering had neither replaced its age-old plant nor reconditioned it.
Therefore to reduced the cost, it was essential to automate production lines by
installing new equipment. However, a principal scientist in R&D indicated
on one day that the director of R&D, though very nice in his approach, did
not emphasize on short-term research projects, which could easily increase
production efficiency by at least 20 per cent within a very short period
without any major capital outlay.
Questions
(1)
Discuss the nature and characteristics
of the problems in this case.
(2) What
steps should be taken by Monica Kumar to overcome these problems?
***
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