ASSIGNMENT
Course Code : MS-6
Course Title :
Marketing for Managers
Assignment Code :
MS-6/TMA/SEM-II/2017
Coverage : All Blocks Note : Attempt all the questions and submit
this assignment on or before 31st October, 2017 to the coordinator of your
study center.
1. a) Define Marketing and discuss its scope, prospects and
challenges for Brick and Mortal
marketers in the era of on-line/e- business marketer being successful.
b) Elaborate
the key elements of marketing mix and explain their significance in
strategy formulation by taking an
example of a product and a service offering of your choice.
2. a) What do you understand by the term Market Planning? When and
why the activity of planning emerges in
an enterprise. Elaborate with an example.
b) Every
product and service offering is faced with competition in the market place the
level of competition varies with the product/ service category. In the light of
the above what role can marketing research play in helping the firm to maintain
and retain its position consistently. Discuss.
3. a) What do you understand by the term “Product”? Discuss at
length with suitable illustrations.
b) As a Marketing Manager of a consistently growing FMCG company you are
advised by the Top management to generate New Product Ideas for a line of
wellness products. What methods you would adapt for generating new ideas and
why? Discuss briefly the possible New Product Development Strategy for the
proposed wellness product category.
4. a) In the above question pertaining to wellness product category and new product
development strategy suggest the following and
justify giving reasons i) Brand
name and packaging ii) Pricing
strategy iii) Advertising and
Publicity
b) Discuss
briefly the various sales forecasting methods you are familiar with.
Propose a suitable method/s for this
following. i) Wellness Products ii) 100 C.C. gearless scooter
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