IGNOU MBA ASSIGNMENT 2017 MS-65 Marketing of Services

ASSIGNMENT
Course Code : MS - 65
Course Title : Marketing of Services
Assignment Code : MS-65/TMA/SEM – I/2017
Coverage : All Blocks
Note : Attempt any six questions and submit your assignment on or before 30th April, 2017 to
the coordinator of your study centre.

1. How is information search behaviour different in case of services as compared to goods? Explain giving suitable examples.

2. Discuss the importance of non-monetary costs in pricing decisions for services, taking the example of health care services.

3. ‘Customer waiting can be managed only by operations management’. Do you agree with the statement? Justify your answer giving suitable examples.

4. Is physical evidence equally important for all kinds of services? Explain giving suitable examples.

5. Why do customers switch service providers? Can you do anything as a marketer to prevent the customers from switching? Discuss.

6. Explain the Gronroos Model of service quality, taking the example of a restaurant.

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IGNOU MBA ASSIGNMENT 2017 MS-64 International Marketing

ASSIGNMENT
Course Code : MS - 64
Course Title : International Marketing
Assignment Code : MS-64/TMA/SEM - I/2017
Coverage : All Blocks
Note : Attempt any six questions and submit your assignment on or before 30th April, 2017 to
the coordinator of your study center.

1. What do you understand by the term ‘International Marketing’? Explain the reasons for which firms enter international markets.

2. Explain the contents and significance of the following documents:
(a) Commercial Invoice
(b) Packing List.

3. ‘Cultural diversities across countries impact the marketing strategies of an international marketer’. Do you agree with the statement? Justify your answer giving suitable examples.

4. Differentiate between the following:
(a) ‘Free Trade Area’ and ‘Customs Union’
(b) ‘Pre-investment’ and ‘Post investment’ planning for management of political risk.
(c) ‘Ethnocentric’ and ‘Polycentric’ orientations.

5. What is the effect of ‘terms of delivery’ on the price to be quoted by an exporter? Explain giving an example.

6. With the help of an example explain how a marketing manager can use ‘country attractiveness/competitive strengths’ matrix to define the directions of growth for the organization.

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IGNOU MBA ASSIGNMENT 2017 MS-63 Product Management

ASSIGNMENT
Course Code : MS - 63
Course Title : Product Management
Assignment Code : MS-63/TMA/SEM – I/2017
Coverage : All Blocks
Note : Attempt any six questions and submit your assignment on or before 30th April, 2017 , to
the coordinator of your study centre.

1. As a Brand Manager of a leading multi-speciality hospital with all India operations, what brand name would you suggest? Justify your choice.

2. Taking the example of toothpaste, explain how you can generate new product ideas using:
(a) Attribute analysis
(b) Focus groups

3. Explain the factors influencing product line decisions in respect of FMCG products.

4. Taking the example of a product of your choice, explain how a company’s marketing mix strategies may vary depending on different stages of its product life cycle.

5. Explain the various interpretations of the term ‘new product’ giving suitable examples.

6. What do you understand by the term ‘convenience products’ and ‘speciality products’? How does the buying behaviour differ for the two? Explain its implications for the marketers.

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IGNOU MBA ASSIGNMENT 2017 MS-62 Sales Management

ASSIGNMENT
Course Code : MS - 62
Course Title : Sales Management
Assignment Code : MS-62/TMA/SEM – I/2017
Coverage : All Blocks
Note : Attempt all questions and submit this assignment on or before 30th April, 2017 to
the coordinator of your study centre.

1. (a) What are the major function of Sales Management in the following situations.
(i) Cement company with all India operations.
(ii) Leading automobile components manufactures.
(iii) Company assembling Desktop Computers Systems.
(b) Explain the interdependence of Sales function with the distribution function by taking two examples of your choice.

2. (a) What is Marketing Communication? Discuss, Explain the various elements in the communication process and their role in the whole communication process.
(b) What is a presentation? Describe the different types of Sales Presentations. Discuss why presentation skills are important for a Salesman.

3. (a) What is recruitment? Discuss the various sources of recruitment that a firm can adopt.
(b) Explain the process of identifying training needs in the following situations.
(i) Missionary Selling
(ii) Space Selling
(iii) Capital goods sales force.

4. (a) What are the major responsibilities of a Sales Manager? Discuss by taking an example of your choice the role and challenges of a Sales Manager.
(b) What are the objectives of Sales Planning? Pick up an example of any FMCG Company and elaborate its importance.

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IGNOU ASSIGNMENT MBA 2017 MS-61 Consumer Behaviour

ASSIGNMENT
Course Code : MS - 61
Course Title : Consumer Behaviour
Assignment Code : MS-61/TMA/SEM - I/2017
Coverage : All Blocks
Note : Attempt any six questions and submit your assignment on or before 30th April, 2017 to
the coordinator of your study centre.

1. Differentiate between organizational buying and individual buying. Taking any product of your choice for your personal purchase and for organizational purposes, explain the differences.

2. Briefly explain the concept of family life cycle. Which stage of the family life cycle could constitute a lucrative segment for the following? Giver reasons for your answer. Recommend a positioning strategy for each:
(a) Pizza (Takeaway and delivery only)
(b) Branded Gold Jewellery

3. ABC is a prominent company in the travel and vacation industry (both domestic and international).
(a) Describe how the company can use VALS
(b) Which segments should it target and why?

4. Explain the relevance of studying Howard Sheth Model of consumer behaviour for a marketer.

5. What is the need to study post purchase behaviour of consumers? Explain its implications for the marketers of consumer durables like refrigerators and washing machines.

6. Why is information search behaviour important to the marketers? Explain giving suitable examples.

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IGNOU MBA ASSIGNMENT 2017 Management Information Systems

ASSIGNMENT
Course Code : MS - 54
Course Title : Management Information Systems
Assignment Code : MS-54/TMA/SEM - I /2017
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2017 to the coordinator of your study center.

1. What is the relevance of the Nolan’s Stage Growth Model for the study of information systems in today’s organisation?

2. What are the various stages of a system development life cycle and how are the efforts distributed over these phases?

3. What are the various ways in which serial transmission can be achieved? Explain each way in detail.

4. List the five problems which may motivate an organization to move toward the database approach. Explain the significance of each one to a manager to an organization.

5. (a) “Compute virus is a major threat to compute security.” Justify the statement.
(b) Why should there be law against benign computer virus maker? What harm can it cause to your computer?

IGNOU MBA ASSIGNMENT-2017 MS-53 Production/Operations Management

ASSIGNMENT
Course Code : MS - 53
Course Title : Production/Operations Management
Assignment Code : MS-53/TMA/SEM - I /2017
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2017 to the coordinator of your study center.

1. A principle feature of JIT and TQM is large-scale employee involvement and employee empowerment. What do these concepts mean? Explain with suitable examples.

2. What are the various methods of judgmental forecasting? Comment on possible errors that are associated with judgmental forecasting. Suggest some do’s and don’t for carrying out judgmental forecasting.

3. Capacity will be modified in response to demand. Demand will be modified in response to capacity. Which of these two statements is correct? Give reasons for your answer.

4. Discuss briefly the major differences between aggregate planning in manufacturing and aggregate planning in services. Give suitable examples.

5. Operations personnel usually have a large volume and variety of resources at their command- they should endeavor to make effective and efficient use of these resources to achieve the largest outputs. Comment! What are the approaches for enhancing the utilization of resources?

6. Discuss the impact of new technologies on the role of an Operations Manager in an organization? Give suitable examples.

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