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Saturday, 15 October 2016

GUJARAT TECHNOLOGICAL UNIVERSITY
MBA – SEMESTER - 1 • EXAMINATION – SUMMER - 2016

Subject Code: 2810004                                                                                                                     Date: 17/05/2016
Subject Name: Organizational Behaviour (OB)
Time: 10.30 AM TO 01.30 PM                                                                                                        Total Marks: 70

Instructions:
        1.     Attempt all questions.
        2.     Make suitable assumptions wherever necessary.
        3.     Figures to the right indicate full marks.

Q.1         (a)   Answer the following multiple choice questions:                                                                        [06]

                1.     Which of the following is/are the key features of organization?
                        A.    Social invention                                           B.    Accomplishing goals
                        C.    Group efforts                                                D.    All of these

                2.     ________is a relatively permanent change in behaviour that occurs as a result of experience.
                        A.    Behaviour modification                             B.    Learning
                        C.    Motivation                                                    D.    Skills

                3.     _______refers to the negotiation or an agreement between two groups.
                        A.    Contracting                                                   B.    Co-opting
                        C.    Pressure tactics                                             D.    None of these

                4.     Which of the following is NOT an important issue relating to goal-setting theory?
                        A.    Goal specificity                                            B.    Equity among workers
                        C.    Feedback                                                      D.    Defining the goal

                5.     “Person-Job fit” means __________.
                        A.    Persons physical fitness match with the job  
                        B.    Persons attitude match with the job
                        C.    Persons contributions match with the incentives offered by the organization
                        D.    Persons education match with the job

                6.     What sort of goals does Management By Objectives (MBO) emphasize?
                        A.    Tangible, verifiable and measurable       B.    Achievable, controllable and profitable
                        C.    Challenging, emotional and constructive      
                        D.    Hierarchical, attainable and effective

Q.1         (b)   Define following terms briefly:                                                                                                      [04]
                1.     OCB
                2.     Whistle blower
                3.     Pygmalion effect
                4.     Efficiency
       
Q.1         (c)   What are the “Big Five” personality traits? Which one seems to have the biggest impact on performance?           [04]

Q.2         (a)   Explain the Concept of Johari Window.
        (b)   What do you mean by “Culture”? Explain what are the core values of Indian culture?               [07]
OR
        (b)   In today’s dynamically changing work environment, understanding human behavior has become very important. What are the challenges and opportunities that managers have in applying OB concepts?                                 [07]

Q.3         (a)   In your own words, explain briefly Maslow’s theory of motivation. Relate it to Alderfer’s ERG model.                 [07]
        (b)   Discuss the concept of “Hofstede’s framework”? In context of Hofstede’s framework, compare India & USA cultural values.         [07]
OR
Q.3         (a)   What is Power? Describe the five bases of power in detail with example of each one.          [07]
        (b)   Discuss “LMX” theory of leadership in detail. Suppose you are a Chief Minister of any state & you need to use this theory, then how it can be implemented in your situation? Discuss in brief.                                                           [07]

Q.4         (a)   Write down short note on: Stages of Group development process                                             [07]
        (b)   What do you mean by “Kurt Levin’s Change Model”? As a HR manager you need to change the working of your bank branches from 8:00 am to 8:00 pm instead of 10:00 am to 05:00 pm. How employees will react in this situation? As a HR manager how can you use Kurt Levin’s change model in this situation?                                                                   [07]
OR
Q.4         (a)   Define Conflict. Outline the various conflict management techniques in brief.                      [07]
        (b)   Write down strategies to show job dissatisfaction? Relate following situations with types of strategy followed in each case to express dissatisfaction:
1. Workers are doing candle walk in the street against mill owner policies.
2. Employees are waiting to resolve problem by itself.
3. Union leader writes down an application to narrate their problems to general manager.                          [07]

Q.5         Discuss the case study with answers of following questions.                                                            [14]

Surviving Plant World’s in Hard Times
        In ten years, “Plant World” had grown from a one-person venture into the largest nursery and landscaping business in its area. Its lady founder, Myta Ong, combined a lifelong interest in plants with a botany degree to provide a unique customer service. Ong had managed the company’s growth so that even with twenty full-time employees working in six to eight crews, the organization culture was still as open, friendly, and personal as it had been when her only "employees" were friends who would volunteer to help her move a heavy tree.

        To maintain that atmosphere, Ong involved herself increasingly with people and less with plants as the company grew. She kept track of the birthdays of every employee and even those of their children. She was up every morning by five-thirty arranging schedules so that John could get his son out of daycare at four o’clock and Martina could be back in town for her afternoon high school equivalency classes.

        Paying all this attention to employees may have led Ong to make a single bad business decision that almost destroyed the company. She provided extensive landscaping to a new mall on credit, and when the mall never opened and its owners went bankrupt, Plant World found itself in deep trouble. The company had virtually no cash and had to pay off the bills for the mall plants, most of which were not even salvageable.

        One Friday, Ong called a meeting with her employees and leveled with them: either they would not get paid for a month or Plant World would fold. The news hit the employees hard. Many counted on the Friday paycheck to buy groceries for the week. The local unemployment rate was low, however, and they knew they could find other jobs.

        But as they looked around, they wondered whether they could ever find this kind of job. Sure, the pay was not the greatest, but the tears in the eyes of some workers were not over pay or personal hardship; they were for Ong, her dream, and her difficulties. They never thought of her as the boss.

        Ong gave her employees the weekend to think over their decision: whether to take their pay and look for another job or to dig into their savings and go on working. Knowing it would be hard for them to quit, she told them they did not have to face her on Monday; if they did not show up, she would send them their checks. But when she arrived at seven-forty Monday morning, she found the entire group already there; ready to work even harder to pull the company through.

        Comment on the following aspects of the case study:
        (a)   How would you describe the organization culture at Plant World?
        (b)   According to Managerial Grid theory, where you can put Myta Ong as a leader? Justify your stand.
OR
Q.5         Discuss the case study with answers of following questions.                                                            [14]

SUCCESS STORY OF NIIT

        NIIT was founded in 1981 by two IIT, Delhi graduates, Rajendra S. Pawar and Vijay K. Thadani with a vision of meeting basic requirements for IT talent in a world moving into information based economy. They had anticipations about the unpreparedness of Indian society to cope with the forthcoming information age and adopted the mission “bringing people and computers together, successfully”. Initially, NIIT delivered IT training to a broad spectrum of people – from students seeking a career in computers to IT professionals requiring advanced skills; from managers giving their careers an edge, to school children using computers as a learning too. NIIT’s innovative offerings demonstrated the company’s ability to constantly renew itself to anticipate future technology trends. From a computer training institute, NIIT has emerged as a global IT solutions corporation offering knowledge solutions along with developing software solutions along with developing software solutions. Headquartered in New Delhi, India, NIIT operated through 100% subsidiaries in the US, Asia Pacific, Europe, and Japan and has operations in about 40 countries.

        Its mission keeps pace with the developments in the field of IT is evolved through organization wide discussions which helps develop commitment among employees. The organization operates with the help of task teams designed for specific customer requirements for a specific period to carry out the work. Team culture and openness are emphasized a great deal. NIIT’s corporate culture focuses on values such as quality, creativity, and customer satisfaction. The quality culture of NIIT has been the result of the sustained efforts of its management – perpetuated through induction, socialization, reinforcement, innovation, and concern for internal and external customers. The quality culture is ingrained at NIIT in such a way that the priority is to prevent mistakes rather than rectify them. Also, quality efforts are backed by results, which are rewarded. Employees are treated as intellectual capital and are looked after well. The happy and committed employees ensure customer satisfaction and this has got them wide acceptance across the globe. It has got well designed mechanisms for monitoring the quality for its products, services and or software processes. Most of NIIT’s businesses have ISO 9000 certification. The work culture at NIIT has gone through all the stages of culture development like symbols, behavior, organizational values, attitudes, and shared assumptions, and probably this is the reason it has been able to sustain it.

        Comment on the following aspects of the case study:
        (a)   What is the different between vision and mission? State vision and mission of NIIT.
        (b)   How corporate culture can be imbibed amongst the employees according to NIIT philosophy?



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Managerial Communication (MC)





GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER-I EXAMINATION - SUMMER-2016

Subject Code: 2810003                                                                                                                     Date: 19/05/2015
Subject Name: Managerial Communication (MC)
Time: 10.30 am to 01.30 pm                                                                                                             Total Marks: 70

Instructions:
        1.     Attempt all questions.
        2.     Make suitable assumptions wherever necessary.
        3.     Figures to the right indicate full marks.

Q.1 (A)  Select the most appropriate answer from the given choices.                                                               [06]
       
                1.     The communication process involves all of the following except:
                        (a)   Decoding                                               (b)   Receiver
                        (c)   Noise                                                      (d)   Performing

                 2.    Timely and informal communication is:
                        (a)   Oral                                                        (b)   Direct
                        (c)   Written                                                   (d)   Informal

                3.     Which of the following is not a form of non-verbal communication
                        (a)   Proxemics                                             (b)   Kinesics
                        (c)   Posters                                                   (d)   Object language

                4.     The principles of effective writing include:
                        (a)   Clarity                                                    (b)   Brevity, Clarity and Accuracy
                        (c)   Brevity                                                   (d)   Accuracy
                5.     The three major elements of presentation do not include
                        (a)   Visual aids                                            (b)   A presenter
                        (c)   An audience                                         (d)   Specific content

                6.     Reading out a presentation is:
                        (a)   Allowed                                                 (b)   Helpful
                        (c)   Dull                                                         (d)   Not Allowed

Q.1         (B) Define following terms in short.                                                                                                         [04]
                1.     Paralanguage
                2.     Informative Listening
                3.     Minutes
                4.     Conference

Q.1         (C) List out any four situations in which proposals may be prepared in business.                                                [04]

Q.2         (A) Describe various electronic media tools available for business communication.                                           [07]
        (B) You are sales manager of reputed pharmaceutical company. Your company has recently launched a new medicine for cardiovascular diseases. You are planning to hold conference for doctors of your area to inform them about this drug. Write steps to effectively manage this conference.                                                        [07]
OR
        (B) You are a Country Manager for a multinational company and about to interview a candidate over phone. Do you think, telephonic interview will differ from a normal interview in terms of preparations required (From your end) and choice of questions? Discuss, type of questions you will ask to candidate.                                                                               [07]

Q.3         (A) Discuss seven C’s of effective communication.                                                                                                    [07]
        (B) Your company Kitchenking, which manufactures kitchen appliances, has been awarded a prestigious quality award for both product design and service delivery. You are the CEO of the company and want to communicate this information to all the employees of the company. You would also like to use this opportunity to motivate the employees to continue with the good work. Write an interoffice memo with a suitable message.                                                                 [07]
OR
Q.3         (A) “Leader’s role is crucial in leading effective meeting” Discuss.                                                   [07]
        (B) You have got a complaint from a customer who had purchased a pair of jeans from your store. Vijay, the customer, claims that counter sales had assured him of the good quality of the jeans. However, after one wash itself, the color bled, and worse still, some other clothes that were in the washing machine with the jeans also got ruined. A huge claim to cover the expenses of all the damaged clothes is being demanded. Reply to Vijay with appropriate letter.                                 [07]

Q.4         (A) Describe the barriers to effective listening. Provide the guidelines to overcome them.           [07]
        (B) Draft an application in response to the following, advertisement: Wanted sales Representative, Willing to travel extensively to sell our new Detergent in Ahmedabad and Kheda Districts. Salary Commensurate with qualifications and experience. Write an application without resume.                                                                                                                       [07]
OR
Q.4         (A) Describe some methods of improving the listening ability of person.                                        [07]
        (B) Your company has a number of facilities for women employees to help them balance their professional and home responsibilities. You have found that the measures have not only raised the morale of all but also improved productivity. You want to now start a child day care center in the factory where these women work. Writer a proposal to your top management with all the details required for implementation of the day care center.                                                                            [07]

Q.5         Carefully read the case and answers the questions given at the end.                                             [14]

        Mr and Mrs Basu went to Woodland’s apparel section to buy a Jacket. Mr Basu did not read the price tag on the piece he had selected. While making the payment, he asked for the price at the counter. The answer was” Rs 950”.

        Meanwhile, Mrs Basu, who was still shopping, came back and joined her husband. She was glad that he had selected a nice black jacket for himself. She pointed out that there was a 25% discount on that item. The person at the billing counter nods his head in agreement. Mr Basu was thrilled to hear that. “That means the price of this Jacket is just Rs.645. That’s fantastic,” said Mr Basu. He decided to buy another jacket in green.

        In no time, he returned with the second jacket and asked the salesperson to pack both. When he received the cash memo for payment, he was surprised to find that he had to pay Rs. 1900 and not Rs. 1290 as he had expected.

        Mr Basu could hardly reconcile himself to the fact that the salesperson had first quoted the discounted price that is Rs. 950. But the original price printed on the price tag was Rs. 1225.

        Questions.
        1.     Identify the three sources of Mr Basu’s information about the price of the Jacket.
        2.     What should Mr Basu have done to avoid the misunderstanding?
        3.     Who is to blame for this communication gap? Why?
OR
Q.5         Carefully read the case and answers the questions given at the end.                                             [14]

        Prittania Biscuits is located in an industrial area. The biscuits factory employs labor on a daily basis. The management does not follow statutory regulations and are able to get away with violations by keeping the concerned inspectors in good books.

        The factory has a designated room to which employees are periodically called either to hire or to fire. As a part of National Safety Day, The Industries Association, of which the Prittania Biscuits is a member, decided to celebrate collectively at a central place. Each of the members was given specific tasks.

        The Personnel Manager, Prittania Biscuits, desired to consult the supervisors and to inform everybody through them about the safety day celebrations. HE sent a memo requesting them to be present in the room meant for hiring and firing. As soon as the supervisors read the memo they all got panicky thinking that now it was their turn to get fired. They started having “hush-hush” consultations. The workers also learnt about it and since they had a lot of score to settle with the management, they extended their sympathy and support to the supervisors. As a consequence everybody stop working and the factory came to grinding holt.

        In the meantime, the personnel manager was unaware of the developments and when he came to know of it. He went immediately and tried to convince the supervisors about the purpose of inviting them and the reason why that particular room was chosen. The Personnel Manager had selected the room because no other room was available. But the supervisors and the workers were in no mood to listen.
        The Managing Director, who rushed to the factory on hearing about the strike, also couldn’t convince the workers.

        The matter was referred to the Government labor department. The inquiry resulted in all irregularities of the factory getting exposed and imposition of heavy penalties. The Personnel Manager was kicked out. The factory reopened after prolonged negotiations and settlements.

        Questions.
        1.     Identify the communications barriers in the case.
        2.     Identify the flows of communication in Prittania Biscuits.

        3.     What role did grapevine play in Prittania Biscuits?



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GTU MBA Economics for Managers (EFM)

GUJARAT TECHNOLOGICAL UNIVERSITY
MBA – SEMESTER I – • EXAMINATION – SUMMER 2016

Subject Code: 2810002                                                                                                                     Date: 13/05/2016
Subject Name: Economics for Managers (EFM)
Time: 10:30 AM to 01:30 PM                                                                                                          Total Marks: 70

Instructions:
        1.     Attempt all questions.
        2.     Make suitable assumptions wherever necessary.
        3.     Figures to the right indicate full marks.

Q.1  (a)   Objective Questions                                                                                                                                    [06]

                1.     Economic is primarily the study of
                        A     How to make money in the stock market
                        B     How to operate a business successfully
                        C     How individual/Society manages the scare resources.
                        D     Government Policies

                2.     For Competitive firm P=
                        A     MR > AR                                               B     AR > MR
                        C     AR = MR                                               D     MR < AR

                3.     Oligopoly means
                        A     One seller many buyer                        B     Few seller many buyer
                        C     Few seller many buyers                      D     Two seller many buyers

                4.     Phillips curve in long run is
                        A     Vertical                                                  B     Downward sloping
                        C     Horizontal                                             D     Upward sloping

                5.     In long run supply curve becomes
                        A     Vertical                                                  B     Horizontal
                        C     Upward sloping                                    D     Downward sloping

                6.     According to the Law of Demand, the demand curve for a good will
                        A     Shift leftward when the price of the good increases.
                        B     Shift rightward when the price of the good increases.
                        C     Slope downward.                                 D     Slope upward.

Q.1 (b)    1.     Law of Demand                                                                                                                                   [04]
                2.     Monopoly
                3.     Aggregate Demand
                4.     Price Elasticity of Supply                                                                

Q.1  (c)   Discuss any four principles of Economics                                                                                               [04]

Q.2  (a)   What do you mean by a competitive firm? How it differ from Monopoly?                                    [07]
Q.2  (b)   What is prisoner’s dilemma and how it is related with oligopoly?                                                      [07]
OR
Q.2  (b)   Define natural monopoly? How it is different from monopolistic?                                                   [07]

Q.3  (a)   What is GDP? What does it indicate?                                                                                                       [07]
Q.3  (b)   What is CPI? How it can be calculated?                                                                                                 [07]
OR
Q.3  (a)   Explain various types of cost of inflation.                                                                                              [07]
Q.3  (b)   Define ATC, AVC, AFC and MC. Discuss the relationship between MC and ATC.                       [07]

Q.4  (a)   Explain the three reasons the aggregate demand curve is downward sloping.                                 [07]
Q.4  (b)   Describe the economic logic behind the theory of purchasing power parity.                                    [07]
OR
Q.4  (a)   List and describe four determinants of productivity.                                                                            [07]
Q.4  (b)   Explain and describe Phillips curve.                                                                                                         [07]

Q.5 CASE STUDY

        In 1888 the two largest diamond-mining operations joined to create the De Beers Consolidated Mines. This was the birth of South Africa's diamond industry. By 1902, De Beers controlled 90 percent of the world's diamond market. By 1939 De Beers possessed 50 percent of the world's value of uncut diamonds. The company also created the Central Selling Organization to buy and sell diamonds from other regions. Through this organization, De Beers manipulated another 20 percent of the world's value in diamonds. Today, the company still possesses about 50 percent of the world diamond value. However, many nations have been reluctant to sell their diamonds to the Central Selling Organization. This has prevented De Beers from buying up the world's diamond reserves. De Beers now focuses on maintaining its position in the market by promoting its name brand of diamonds.

        For most of the 20th century, the diamond industry was an oligopolistic market. Diamond mining in South Africa flourished because of the nation's geography. At the turn of the 20th century, it appeared that the majority of the world's diamonds were in South Africa. This nation also had the best access to waterways for transporting the diamonds internationally. This geographical advantage allowed De Beers to buy the diamond mines from other African nations. When nations from other continents discovered their own diamond mines, De Beers responded. The company began to establish brand difference. It bought diamonds in bulk from other nations. Purchases were based on the premise that the De Beers brand identification would ensure the best price possible.

        For a time, it appeared that De Beers had a geographic monopoly. When other nations began to mine for diamonds, the monopoly collapsed. Brand became very important to success in the diamond industry. This industry was becoming a classic model of oligopoly.

        Several nations, including Canada and Russia, have opened successful diamond mines. These mines have produced unique forms of diamonds. Yet the diamond market is still far from perfect competition. Although De Beers has significantly backed away from the uncut diamond market, it still possesses the advantage of brand loyalty. De Beers has been involved with diamonds since the origin of the industry. New companies may have difficulty competing with the trust that consumers have in De Beers. Also, De Beers still owns at least 50 percent of the world's value in diamonds, as well as several productive mines. This level of resource domination provides a competitive edge in the market.

        De Beers dominated the diamond industry by using the geographic advantage held by South Africa and by instilling brand loyalty. The company bought up significant portions of the world's uncut diamond supply. These actions convinced consumers that diamonds were not only worthwhile investments but also stable ones. De Beers limited the flow of diamonds during recessions and increased the flow during economic upturns. This allowed the company to keep the market value of diamonds at a relative equilibrium. De Beers used its competitive advantages and resources in the most economically profitable ways. In fact, without De Beers there would be a very small market for diamonds, since they are actually quite common.
        Q.5  (a)   Between 1902 and 1939, did South Africa's diamond industry meet the definition of a competitive monopoly? Did this change after 1939?        [07]
        Q.5  (b)   Before other nations began mining for diamonds, did De Beers have a geographic monopoly, or was it part of a monopolistic competition?                   [07]
OR
        Q.5  (a)   As more businesses and nations enter the diamond industry, why does De Beers retain such a significant share of the market?         [07]
        Q.5  (b)   How did De Beers dominate the diamond industry?                                                                    [07]




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