ASSIGNMENT Jan-2019
MS-61 Consumer Behaviour

Note:
Attempt all the questions and submit this assignment on or before 30th April, 2019 to
the coordinator of your study centre.
1. What
do you understand by the term ‘consumer behaviour’? Discuss the applications of
consumer behavior in marketing.
2. What
is organisational buying behavior? Discuss the characteristics of
organizational buying that distinguish it from individual buying.
3. What
is meant by consumer perception? Discuss the stages of perception with the help
of suitable examples.
4. What
is a reference group? Name two reference groups that are important to you. In
what ways do they influence you in your purchasing behaviour?
5. How do family life cycle stages
affect the consumption patterns? Give its implications for the marketer of
domestic holiday packages.
6. As a
retailer of readymade garments propose how you would use lifestyle approach to
succeed in your venture.
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