IGNOU July-2017 Assignment MS-11 Strategic Management

ASSIGNMENT

Course Code  : MS-11 

Course Title  : Strategic Management

Assignment No. : 11/TMA/SEM-II/2017

Coverage  : All Blocks  

Note:  Attempt all the questions and submit this assignment on or before 31st October, 2017 to the coordinator of your study center.  

1.               Choose an organization of your choice from the aviation industry. Perform a SWOT analysis on the organization. Based on the SWOT analysis, list out the challenges the organization is facing. Explain how these challenges can be converted into opportunities.  

2.               Identify two organizations of your choice from the pharmaceutical industry. One which is a single business unit (SBU) and the other which has several related businesses. Analyze the corporate profile of each company from the published information available. 

3.               Select an organization of your choice, which has adopted a differentiation strategy. Analyze as to how the differentiation strategy has made an impact to the organization to build its competitive advantage. 

4.               Explain with the help of illustration, why portfolio analysis is necessary for multi-product organizations. 

5.               Why is strategic evaluation important for firms? Explain with the help of suitable examples.   

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IGNOU July-2017 Assignment MS-10

ASSIGNMENT

Course Code  :   MS - 10

Course Title  :   Organisational Design, Development and Change   

Assignment Code :   MS-10/TMA/SEM-II/2017

Coverage  :   All Blocks  

Note : Attempt all the questions and submit this assignment on or before 31st October, 2017 to the coordinator of your study center. 

1)               What is an organization? Describe various approaches to understand an organization and discuss their relevance in the present scenario. 

2)               Briefly discuss the evolutionary process of organization design.  Discuss various approaches to understand organizing and analyzing work and their significance in the present day context. 

3)               Discuss the meaning and concept of quality of worklife. Briefly describe the techniques of improving quality of worklife with relevant examples. 

4)               Describe various perspectives on organizational analysis and the need to undertake organizational analysis.  Discuss any two approaches to analyse an organization and their merits & demerits with examples. 

5)               Distinguish between organization and institution.  Briefly describe the factors influencing institution building with examples.   

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IGNOU July-2017 Assignment MS-09 Managerial Economics

ASSIGNMENT

Course Code  : MS-9

Course Title  : Managerial Economics

Assignment No. : 9/TMA/SEM-II/2017

Coverage  : All blocks 

Note:  Attempt all the questions and submit this assignment on or before 31st October, 2017 to the coordinator of your study center. 

1.               “The production possibility curve reflects the different combination of goods, which an  economy can produce, given its state of technology and total resources.” With reference  to statement given above explain the guns-versus-butter debate.

2.               Explain the marketing approach to demand measurement. Briefly discuss the three  important sources of data used in demand forecasting.

3.               How is Accounting Costs different from Economic Costs? Explain with the help of an  example how an income statement prepared by accountant is different from income  statement prepared by economist?

4.               Differentiate between Isocost and Isoquants. Analyse graphically how an optimal  combination of inputs can be arrived in the long run using Isocost and Isoquants?

5.               State how is pure bundling different from mixed bundling and typing? Explain giving  examples.

6.               Write short notes on the following-  (a) Value Maximization  (b) Returns to Scale  (c) Strategic barriers to entry  (d) Barometric Forecasting  

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IGNOU July-2017 Assignment MS-07 Information Systems for Managers

ASSIGNMENT

Course Code  : MS-07

Course Title  : Information Systems for Managers

Assignment No.  : MS-07/TMA/SEM-II/2017

Coverage   : All blocks 

Note:  Attempt all the questions and submit this assignment on or before 31st October, 2017 to the coordinator of your study center. 

1.               “An operating system performs allocation and assignment of system resources, schedules the use of computer resources, monitors the computer system activities etc.” Discuss briefly! 

2.               What impact does the implementation of programmed decision-making have on the management system of an organization? 

3.               Explain the concept of integrated software applications. Describe its advantages and business utility. Which of the business solutions offered by market leaders do you like the most? Why? 

4.               Briefly discuss the concept, fundamentals and vocabulary of a programming language from your course. Further, illustrate some important features of Visual Basic, Java. 

5.               What do you understand by competitiveness of ICT? Highlight the impact of ICT for the developing nations with respect to the economic activities. 

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IGNOU July-2017 Assignment MS-06 Marketing for Managers

ASSIGNMENT

Course Code     : MS-6

Course Title     :   Marketing for Managers

Assignment Code    :   MS-6/TMA/SEM-II/2017

Coverage     : All Blocks  Note : Attempt all the questions and submit this assignment on or before 31st October, 2017 to the coordinator of your study center.   

1. a)          Define Marketing and discuss its scope, prospects and challenges for Brick and Mortal  marketers in the era of on-line/e- business  marketer being successful.

    b)           Elaborate the key elements of marketing mix and explain their significance in strategy  formulation by taking an example of a product and a service offering of your choice. 

2. a)          What do you understand by the term Market Planning? When and why the activity of  planning emerges in an enterprise. Elaborate with an example.

    b)           Every product and service offering is faced with competition in the market place the level of competition varies with the product/ service category. In the light of the above what role can marketing research play in helping the firm to maintain and retain its position consistently. Discuss. 

3. a)          What do you understand by the term “Product”? Discuss at length with suitable illustrations.     b) As a Marketing Manager of a consistently growing FMCG company you are advised by the Top management to generate New Product Ideas for a line of wellness products. What methods you would adapt for generating new ideas and why? Discuss briefly the possible New Product Development Strategy for the proposed wellness product category. 

4. a)          In the above question pertaining  to wellness product category and new product development strategy suggest the following and  justify giving reasons    i) Brand name and packaging    ii) Pricing strategy    iii) Advertising and Publicity 

 b)              Discuss briefly the various sales forecasting methods you are familiar with. Propose  a suitable method/s for this following.    i) Wellness Products    ii) 100 C.C. gearless scooter 

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